The current situation at ski resorts is that some of the most amazing terrain is a black diamond, or a double black diamond, or a double black diamond extreme, or a triple black diamond, etc. The coding doesn't really matter, they're all made out to be scary. This complicates people's perceptions because if they aren't confident in their skills, they don't really know what they're getting into. The implications are twofold: on one hand, unskilled and confident people who shouldn't be in the extremes can get hurt. On the other hand, skilled unsure people won't get to experience those places because they're afraid of the unknown.
I propose that a collection of video based beta of extreme terrains at ski resorts worldwide would benefit every stakeholder: the resort, the visitor, and Ski Patrol. The benefit to the resort is marketing, increased awareness of their type of terrain, and increased safety by such awareness. For the visitor, they can benefit by having a higher understanding of what resort they wish to visit and a stronger understanding of whether they should or should not try a new extreme run. Ski Patrol benefits by having a database of videos in which to use as material to communicate runs with visitors or each other, also, in the event of an emergency, a place to help determine where a skier might have been lost when confronted with their panicked partner.
So that's why Luke's Laps exists. It won't always be Luke's Laps; a strong rebranding is necessary to take it from the early adopters to a full audience, including ski resorts, visitors and ski patrol. If you're ready to have your mind blown, click here.